Having Success with Channel Partners

A newsletter about partnerships strategy &
operations by Bernhard Friedrichs

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TL;DR

• Success with channel partnerships requires your own approach, not copying others

• Partnership strategies must evolve with your company's growth stages

• The right strategy combines clear value proposition, successful partner criteria (4C method), and aligned partner types

• Link to full guide for subscribers below 👇

Hi,

Remember when every customer win was hard-earned, each sale a direct result of your team's endless demos? That approach might have gotten you to $1M, but scaling to $10M demands a different strategy.

While Microsoft, Salesforce, and HubSpot built empires through channel partnerships, copying their current programs won't help you succeed. Their polished case studies won't reveal how they overcame the obstacles you're facing today. You need to build your own success story at your current growth stage - copies won't make you successful. Neither will blueprints or other people's playbooks.