🎙️ Hiring the Right Talent for Partnerships

🎙️ Episode Overview:
Join Bernard Friedrichs (PartnerStandard) and James Alexander (Trive), as they discuss and share deep know-how about hiring for partnership roles. Learn why these roles need a different approach than sales or engineering positions, and get real advice on building strong partnerships.

💡 What You'll Learn:

• The unique mix of skills that make partnership pros different from sales or engineering teams

• Smart steps to plan your partnership strategy before you start hiring

• Must-read books for partnership success, including "Making Channel Sales Work" and "Building Successful Partner Channels"

• Why EQ matters: The role of empathy and people skills in partnerships

• Red flags to watch for when hiring partnership talent

• Tips to get and keep leadership backing for your partnership program