🎙️ Prioritizing the Partner Experience (PX): The Basics

Bernhard Friedrichs delves into the art and science of creating a stellar partner experience, essential for fostering engagement and driving growth in B2B SaaS partnerships.

From the nuances of the PX in partner recruitment to leveraging the best technology for a seamless PX, to understanding how to apply Capital Efficiency to your partnerships (especially if you're running a less mature partner program and you're trying to prove things out to retain C-level support), you'll walk away some actionable insights.