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Why I’m Convinced the CRO Shouldn’t Own Partnerships
Feb 20, 2025

Why I’m Convinced the CRO Shouldn’t Own Partnerships

And What We Can Do About It

Bernhard Friedrichs
Bernhard Friedrichs
ArticleArticle
Partner-to-Market: When to Partner & Why
Nov 26, 2024

Partner-to-Market: When to Partner & Why

Growth Stages Meet Customer Journey

Bernhard Friedrichs
Bernhard Friedrichs
ArticleArticle
Partnerships Impact Forecasting
Oct 20, 2024

Partnerships Impact Forecasting

Uncovering the True Value of Partnerships

Bernhard Friedrichs
Bernhard Friedrichs
ArticleArticle
Embedding a Story into Your Partner Value Proposition
May 05, 2024

Embedding a Story into Your Partner Value Proposition

based on the 7 Steps StoryBrand Framework by Donald Miller

Bernhard Friedrichs
Bernhard Friedrichs
ArticleArticle
The End of Growth At All Cost (GAAC): Embracing Profitable and Capital-Efficient Growth Strategies
Mar 10, 2024

The End of Growth At All Cost (GAAC): Embracing Profitable and Capital-Efficient Growth Strategies

Growth at All Cost is done! The era of prioritizing rapid expansion over profitability has come to an end. It is simply not working anymore. Instead, companies should consider looking at PEG and CEG to ensure sustained growth.

Bernhard Friedrichs
Bernhard Friedrichs
ArticleArticle
Fitting Partnerships Into Your Business
Nov 28, 2023

Fitting Partnerships Into Your Business

Bernhard Friedrichs
Bernhard Friedrichs
ArticleArticle
The PX Factor: How Outstanding Partner Experiences Elevate Customer Satisfaction
Apr 12, 2023

The PX Factor: How Outstanding Partner Experiences Elevate Customer Satisfaction

Great PX = Great CX

Bernhard Friedrichs
Bernhard Friedrichs
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